Poll: AT&T led more to avoid iPhone 4 than 'Antennagate'

About 20 per cent of mobile phone users said the antenna problem on the iPhone 4 caused them not to buy one. But more than 60 per cent said it was because of Apple's exclusive carrier contract with AT&T -- and that they couldn't use carrier Verizon Wireless -- that they didn't want the handset.

About 20 per cent of mobile phone users said the antenna problem on the iPhone 4 caused them not to buy one. But more than 60 per cent said it was because of Apple's exclusive carrier contract with AT&T--and that they couldn't use carrier Verizon Wireless--that they didn't want the handset.

The poll was conducted with 258 cell phone users in downtown Minneapolis by analyst firm Piper Jaffray, which concluded that while the faulty antenna hurt sales, its relationship with AT&T limited demand the most. The iPhone is expected to reach Verizon next year, and rumors of the new carrier have already caused excitement.

Does a carrier make that much of a difference for sales of a smartphone?

PC World staff found that out of four AT&T phones, the iPhone 4 had the most dropped calls and worst voice call reception. It wasn't all AT&T's fault, but partly due to the antenna, and maybe also a lack of resources by AT&T. The experiment took place in San Francisco and Los Angeles, both cities heavily saturated with cell towers and other resources, which led to the conclusion that reception could be hit and miss in more rural areas.

Many of those polled by Piper Jaffray in Minneapolis were Blackberry users. While RIM still dominates the mobile phone market in business, it's quickly losing ground to the iPhone and iPad, which makes up 29 per cent of devices supported in business today. (In contrast, Android devices only make up about 13 per cent.)

The Piper Jaffray study is much more interesting, because it shows that demand for a device, no matter how much hype or advertising, will supersede the desire by the majority for quality reception and a quality experience.

While many businesses have waited a few years to invest in iPhones, many more may be waiting until next year when they won't be locked into AT&T, a carrier they don't equate with good reception. Only then will anyone really know how good iPhone reception really is, and company owners can make an informed decision on the device without the fanboy hype.

Join the PC World newsletter!

Error: Please check your email address.

Tags Appletelecommunicationconsumer electronicsCarriersat&tsmartphonesPhones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Barbara E. Hernandez

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?