SanDisk enters set-top box market
- — 10 September, 2010 06:34
SanDisk today announced a joint agreement with middleware vendor NDS MediaHighway that will allow it to sell its solid-state drives (SSD) to set-top box makers.
SanDisk said it will begin selling its P4 SSDs with NDS' set-top box software on them to pay-per-view television operators, who can then offer a new range of fanless box designs that are silent and more energy efficient.
SanDisk's P4 SSD
SanDisk also said its 4GB, 8GB and 16GB SSDs will be less expensive than drives currently used in set-top boxes because traditional hard disks often only come in higher capacities.
NDS has already integrated SanDisk SSDs for use with progressive download and live-pause technologies, and the SanDisk P4 SSD has an industry standard SATA interface that enables straightforward design and integration for set-top box manufacturers.
"For the first time, SSDs are now a cost-effective alternative to hard drives in the STB market," Doron Myersdorf, senior director of SSDs at SanDisk, said in a statement.