GfK reports surge in PCs being used for home entertainment

IPTV attributed to two-thirds of new PCs being used in the living room

Australians are increasingly using their computers for watching movies and TV, playing games and listening to music.

According to the Consumer Digital Lifestyle Index (CDLI), which was commissioned by Canon and compiled by GfK, the majority of recent PC buyers are using their PCs in the lounge room.

"Personal computers, whether they be desktop, notebook or netbook, are now a movable access and display point for watching movies, listening to music and viewing pictures," Canon spokesperson Andrew Giles said.

The report indicates that more entertainment content is being consumed on PCs, up from 13 per cent in 2009 to 22 per cent in 2010. This also ties in with the rising popularity of Internet TV (IPTV), with 4.7 per cent of PC owners using Internet television services, a 2.1 per cent increase from last year.

"Content is driving consumption. Availability is driving sales or viewership, and this has created more fluidity in accessing these systems," Giles said. "As users, we're finding ourselves becoming quite good at adapting as we move from one strength to another, we incorporate that into our habits and that can account for the figures on the PC-to-TV link in our report."

Australian stations offering IPTV have grown in late 2010, with Foxtel following NineMSN's Fixplay and ABC's iView in launching a video on demand service for subscribers.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Omar Dabbagh

PC World
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?