Gateway launches shopfronts

Claiming traditional retailers provide a poor environment for purchasing computers, Gateway has announced it will open its own chain of retail stores.

"The retail computer buying experience has not been the greatest," said Frank Smilovic, Gateway's Asia-Pacific region managing director. Smilovic said traditional retailers, such as Harvey Norman and Myer-Grace Bros, were cluttered, crowded and often had ill-informed staff.

In contrast, Smilovic said the Gateway retail stores would be "non-threatening, fun and a knowledgeable environment".

The retail outlets are a departure from Gateway's traditional direct distribution model, but Smilovic said the stores would not hold inventory. All orders made at the stores would be fulfilled using Gateway's existing distribution channel.

Just over a year ago, Gateway launched a channel partner program for "resellers who are not bogged down with hardware and more focused on providing a service", Smilovic said. The new retail strategy would not conflict with that program, he said.

Smilovic was adamant the retail shopfronts would also be complementary to Gateway's existing sales channels.

"The [retail] channel is extremely complementary to phone and Web sales," Smilovic said. He said it was likely customers would familiarise themselves with the computers in-store before placing their orders via the Internet or on the phone.

Gateway plans to have seven stores open by the end of the year, including Melbourne, Adelaide, Canberra and the existing store in Sydney's CBD. Smilovic said there had been a "phenomenal response" to the recently opened Castle Hill store, north-west of Sydney.

In addition to the new retail outlets, Gateway also has a "store-within-a-store" agreement with more than 40 Telstra retail shops, Smilovic said. He would not rule out the possibility of making similar deals with other retailers.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ellen Cresswell

PC World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?