Women desire iPhones, men want Android smartphones

In Nielsen's survey of different age groups, those aged 18-24, 25-34 and 55+ all would choose iPhones, whereas those aged 35-54 desire Android smartphones

Apple iOS and Google Android are the most desired mobile operating systems, with the iPhone especially popular among women and Android phones grabbing more men.

This is according to market watcher Nielsen's latest numbers (compiled August-October), which show that about 1 in 3 U.S. wireless phone subscribers now own a full-fledged smartphone.

Also see: The iPhone quiz 

Also today, Web analytics company StatCounter's research arm issued its latest mobile OS usage numbers, which showed RIM's BlackBerry OS edging out Apple's iOS, with Android on the rise. 

As for the Nielsen numbers, based on 9,200 people surveyed, about 31% of women want an iPhone and about 23% want an Android phone, with BlackBerry and Windows phones coming next. Men leaned toward Android (32.6%) over the iPhone (28.6%). (A separate survey earlier this year found that women were more likely to date a man, regardless of his looks, if he had an iPhone.)

In Nielsen's survey of different age groups, those aged 18-24, 25-34 and 55+ all would choose iPhones, whereas those aged 35-54 desire Android smartphones.

(Earlier this year Nielsen released survey findings about Amazon Kindle owners being rich and iPad owners being young and male.)

Nielsen also asked feature phone and smartphone users about their upgrade plans. Feature phone users were more undecided than current smartphone users, 60% of which are pretty much evenly split between wanting Apple iOS and Android phones.

Apple iPhone held the largest current share with 27.9%, followed by RIM BlackBerry OS at 27.4%  and Android at 22.7%.

 

Follow Bob on Twitter at www.twitter.com/alphadoggs

Follow his AlphaDoggs blog on Facebook

Read more about anti-malware in Network World's Anti-malware section.

Tags AppleGoogleconsumer electronicsnielsenNetworkingPhonessmartphoneswirelessApple iOS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Bob Brown

Network World

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?