Peripherals manufacturer Logitech has reported what it calls "unprecedented demand" for a cash-back offer it announced for the month of February on selected mice, keyboards and accessories. $300,000 of cash-back funds allocated to the offer was exhausted halfway through the first day of February.
The offer started at 12:00AM on February 1, and the Logitech claims Web site suspended claims as the $300,000 figure was reached before 1PM on the same day. Purchases from Australian-based online stores as well as retail outlets like Officeworks and Harvey Norman were eligible for the cash-back claim.
Update: Logitech Australia has told PC World Australia that over the 13.5 hours the Logitech cash-back promotion Web site was accepting claims, a total of 3,314 submissions were lodged and 8,369 product claims were made. On average, customers claimed 2.5 products each.
To reach the $300,000 cash-back limit, 15,037 Logitech M100 wired mice would have to have been purchased at Logitech's recommended retail price of $19.95. Nationwide electronics retailer Officeworks stocks the mouse for $14.97 — a theoretical total of over 20,000 mice required to reach the cash-back limit. The most expensive item offered in the cash-back, the $59.95 Logitech N100 notebook cooling pad, would require 5,004 units sold to reach the cash-back threshold. The same pad can be purchased from retail computer store PCDIY for $34, pushing the necessary number of units sold up to almost 9,000. Seven items were available for the 100% cash-back, ranging from keyboards and mice to headsets and laptop accessories.
The offer was widely publicised by Logitech on its Facebook page and quickly gained popularity on the OzBargain Web site, with over 4,000 click-throughs and over 1,200 comments.
The terms and conditions of Logitech's cash-back offer stated that business claims would be ineligible and claims for purchases of used products on eBay would not be accepted. A representative of Logitech Australia has been contacted for comment on the cash-back claim procedure.