Kogan LivePrice launches in Australia

Dynamic pricing system lets consumers trade lower prices for longer wait on products

The Kogan LivePrice system is enabled for 20 products on the Kogan Australia Web site.

The Kogan LivePrice system is enabled for 20 products on the Kogan Australia Web site.

Online electronics retailer Kogan has launched its LivePrice dynamic pricing system in Australia, with 20 products available to purchase early in their production cycle for a lower-than-retail price on the Kogan Australia Web site.

Check out our round-up of Kogan TV reviews.

The LivePrice system debuted on Kogan's UK Web site in early December 2010. From a product's inception, through its production and shipping to its arrival at Kogan's Melbourne warehouse, the price on Kogan's Web site slowly increases to a predetermined value. At the time of writing, a Kogan 40in Full HD LED TV could be purchased for $559, a saving of $190 from the $749 final price quoted by Kogan. The trade-off is a long wait for the product's shipping date and expected delivery, with the Kogan 40in LED TV projected for a March 1st shipping date.

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Campbell Simpson

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