Telcos must embrace the NBN as a chance to innovate

Industry wide shake-up needed for sector to evolve
  • (Computerworld)
  • — 16 March, 2011 15:08

Telcos must welcome the development of the National Broadband Network (NBN) as a chance to innovate, or face unpopularity, a member of TM Forum said.

Tony Kalcina told industry members at the TM Forum Spotlight Event that telcos are already loosing popularity among consumers.

“There are cracks appearing in profitability and in the industry," he said. "The evidence is clear – something has to happen.

“The mighty can fall... you could be the cleverest, have access to all this information and technology but if you don’t make money, you can fail.”

Kalcina compared the telephone's impact on the telegram industry to the emergence of the NBN, saying that the telecommunications sector must evolve and view the NBN as a positive rather than an inhibitor.

“My thought is that the NBN is a springboard for the telecommunications player, they need to reinvent themselves," he said. “Try to reinvent yourself by putting yourself in the shoes of your customer to remind yourself of what you need.”

Kalcina said telcos like Telstra must reinvent business models to survive a post-NBN world.

“What’s the answer for telecoms players in the NBN world?" he said. "We need to look backwards.

“... The first thing you do is reinvent yourself, reinvent the business model. The other thing is that you do it now – make it with a sense of urgency.”

While telco giant Telstra last week urged the government to ban NBN Co from competing with retailers, collaboration between telcos was a vital step, according to Kalcina.

“The future is creating across industry to empower humans in a smart, collaborative society,” he said. “... It’s about automating the delivery of value.”

The insights come as Senator Kate Lundy last week said the NBN would create more opportunities for Australians to work from home.

Follow Lisa Banks on Twitter: @CapricaStar

Follow Computerworld Australia on Twitter: @ComputerworldAU

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lisa Banks

Computerworld
Topics: Tony Kalcina, innovation, TM Forum, National Broadband Network (NBN), telcos, NBN
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
Use WhistleOut's technology to compare:
Mobile phone plans & deals
Mobile phone models
Mobile phone carriers
Broadband plans & deals
Broadband providers
Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?