Kindle with 'Special Offers' debuts at $US114

Ads on device lower price by $US25 over the same $US139 Kindle

Amazon.com announced a new Kindle with Special Offers for $US114, priced $US25 less than the bestselling $139 Kindle but still above the magic $100 pricetag that analysts say will make the e-reader affordable to most consumers.

The $US114 model is the same as the $US139 Kindle, except customers will receive ads and sponsored screensavers to the device. It is available now for pre-order and will be shipped on May 3. Advertising and promotions of this kind have long been seen as a tradeoff for a lower hardware price in consumer wireless products.

Several analysts last year predicted that black and white e-readers, including the Kindle, would drop below $100 in price by now. Amazon seems to be beating a path in that direction, while some other competitors' devices add more features to their e-readers, such as color displays, while keeping roughly the same price.

"We're working hard to make sure that anyone who wants a Kindle can afford one," Amazon CEO, Jeff Bezos, said.

The special offers could appear on screensavers or at the bottom of the homescreen. Buick, Olay, Visa and Amazon.com Reward Visa Card on Chase are the first sponsors. Amazon said that examples of the offers coming initially include $US10 for a $US20 Amazon.com gift card and a free $US100 Amazon.com gift card when a customer gets an Amazon Rewards Visa Card.

Amazon seems confident that some potential customers will be attracted to its new advertising model. In addition to the new Kindle, the online retailer introduced a free Kindle app and website where customers will vote to choose the most attractive display advertisements that will later become Kindle screensavers. The app is called AdMash.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed . His e-mail address is mhamblen@computerworld.com .

Join the PC World newsletter!

Error: Please check your email address.

Tags hardwaretelecommunicationamazon.come-commerceMobile and Wirelessvisahardware systemsmobilee-businessinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?