Microsoft changes XP slogan in wake of U.S. attacks

Microsoft Corp. will change the advertising slogan for the Windows XP operating system from "Prepare to Fly" to "Yes You Can" because of the Sept. 11 attacks on the U.S. that involved hijacked airplanes, the company confirmed Friday.

Microsoft plans a US$200 million advertising campaign for the OS, which is due to go on sale Oct. 25, said Microsoft Product Press Officer Muntaz Beck. XP is already preinstalled on some new PCs. Prepare to Fly was "one of the concepts we were considering," Beck said, and was dropped in favor of the new slogan because of the airplane attacks. Television advertising will start Oct. 15 and will be accompanied by both print and billboard advertising, Beck said.

The advertisements will "go on for some time," she said.

The soundtrack for the ads will be Madonna's "Ray of Light." Microsoft will not say how much it spent on acquiring the rights to the Madonna song, Beck said.

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Gillian Law

PC World

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