Google websites get official URL shortcut: g.co

Google Monday announced a new URL shortener that only links to official Google products and services.

URL shortening services that allow you to truncate lengthy Web addresses into shorter links have been around for a while now, but today Google announced g.co, a new URL shortener that links only to official Google products and services.

The benefits of a URL shortener are obvious to social media fans, particularly Twitter users who struggle with the limitations of 140-character posts. But there's a dark side to Web shortcuts too.

"The downside is, you often can't tell what website you're going to be redirected to," writes Gary Briggs, Google's vice president of consumer marketing, in a Monday blog post.

"We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service," Briggs adds.

While g.co is for official Google use only, the rest of us will still be able to use goo.gl, the company's URL shortening service that debuted last year. Of course, goo.gl isn't the only URL-shorterer in town. A variety of competing services, including Bit.ly, TinyURL, and Ow.ly, are available as well.

In his blog post, Briggs thanked the .CO Internet SAS registry, which operates .co domain names, for facilitating Google's purchase of the g.co domain.

"Keep your eyes open as we start rolling out g.co as our official URL shortcut for Google websites," Briggs writes.

Tags Googlewebinternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?