LinkedIn CEO stresses personal brand creation

CEO Jeff Weiner sees the social network as a place for professionals to express their experiences, skills

During a Silicon Valley panel discussion Monday evening, LinkedIn CEO Jeff Weiner emphasized how the online venture he runs enables members to create their own professional brand.

"We think of ourselves first and foremost as a platform," Weiner said. The cornerstone of the LinkedIn social network for professionals is the profile, enabling members to develop their own brand and express their experience, skills, and ambitions, he said. "When people do a search for people like you, your profile is going to show up." LinkedIn, a social network focused in the career arena, has more than 100 million members worldwide.

[ Also on InfoWorld: Will LinkedIn suffer Facebook's privacy problems? | Also check out 5 hot social networking sites. | And in men vs. women: Who dominates online professional networking? | Stay ahead of the key tech business news with InfoWorld's Today's Headlines: First Look newsletter.]

"The content that is rooted within this platform will ultimately create value for people who are willing to share their identity" and build out their networks and professional brands, Weiner said. He also shared LinkedIn's intentions to add a volunteer services field to member profiles.

Weiner stressed the need for content optimization to make content more manageable. "Once media is digital, it needs to be optimized through machine learning algorithms, it needs to be social to enjoy [viral distribution] and it needs to be curated, because we're all becoming completely overwhelmed by all the information out there."

The panel session, sponsored by the Churchill Club business and technology forum, also featured Ari Emanuel, co-CEO and director of William Morris Endeavor Entertainment, which is responsible for shepherding the careers of Hollywood stars such as Mark Wahlberg. At one point during the evening, a discussion with the audience ensued about why Emanuel was not participating in LinkedIn and was not not sharing his information.

"You don't get the right to have [my information]," Emanuel responded, asking what he would get out of being on LinkedIn and what people would get out of knowing who he represents. Weiner said LinkedIn was about empowering more people to become  successful like Emanuel in their career endeavors.

This article, "LinkedIn CEO stresses personal brand creation," was originally published at InfoWorld.com. Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter. For the latest developments in business technology news, follow InfoWorld.com on Twitter.

Read more about applications in InfoWorld's Applications Channel.

Tags Internet-based applications and servicesapplicationsLinkedInsoftwaresocial networkinginternetFacebook

Recommended

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Krill

InfoWorld

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?