Is Facebook bringing photo filters to its mobile app?

The New York Times reports that Facebook plans to update its mobile app with a photo filter feature

Is Facebook looking to take on popular photo filter apps like Instagram and Hipstamatic by bringing its own photo filter feature? According to some anonymous Facebook engineers quoted in The New York Times, yes.

The New York Times reports that Facebook is preparing a new photo filter feature for its mobile application. According to the Times, Facebook is looking to take on Instagram, the popular, free photo filtering and sharing iOS app. Facebook's new feature "has been ready for some time," according to two unnamed Facebook engineers, but Facebook CEO Mark Zuckerberg wants to create more filters before releasing it.

The engineers, who revealed this information to the Times anonymously, told the Times that Facebook will introduce almost a dozen photo filters, including some that are similar to Instagram. The engineers also said that Facebook tried to acquire Instagram over the summer, but failed.

Related Slideshow: Instagram Your Photos Without an iPhone

Instagram, created by Burbn, is an easy photo filter app for iOS--and only iOS. Instagram allows users to crop photos and apply cool, old-timey filters before uploading them to the Instagram photo site. Instagram also lets users share photos with social networks, such as Twitter and Facebook.

Instagram, which is a free app in the App Store, has proven to be insanely popular, with over 150 million photos uploaded in just 10 months since it was introduced in October 2010. The company currently has over 8 million users, and raised a $7 million round in funding (led by Benchmark Capital) in February.

This isn't the first rumor we've heard about Facebook's new, secret photo filter app--in June, TechCrunch reported that it had received a number of images and documents related to a new, standalone Facebook photo app. However, the Times says the new feature will be just that--a feature of Facebook's current mobile app, not a standalone app.

We've also been hearing reports that Apple's newest version of iOS, iOS 5, may have Instagram-esque photo filters. But for the moment, Instagram and, to a lesser extent, Hipstamatic, have the market cornered.

Follow Sarah on Twitter (@geeklil) or on Facebook

Join the PC World newsletter!

Error: Please check your email address.

Tags applicationsPhoto / videosoftwaresocial networksFacebookCamera Accessoriesphotography

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sarah Jacobsson Purewal

PC World (US online)

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?