Kogan online store to sell Apple, Samsung, Canon and Nikon

Imported products will significantly undercut Kogan's Australian retail competitors

Online retailer Kogan is now selling products from major electronics brands alongside its house brand, in a move that will significantly undercut traditional Australian bricks-and-mortar retailers like JB Hi-Fi, Harvey Norman and Ted's Cameras, as well as behemoth manufacturer-retailer Apple.

A post on the Kogan store's blog details the new arrivals: products from major electronics brands (initially digital SLR cameras and tablets from Apple, Samsung, Canon and Nikon, although a more diverse range of products is expected in the future) would be sourced from 'higher up in the supply chain' and offered for sale in the Kogan online store. These products include the popular Apple iPad 2 and the Samsung Galaxy Tab 10.1 tablets.

Kogan's prices for these products are significantly cheaper than Australian recommended retail prices — for example, its price for the Nikon D3100 digital SLR is $489 — almost half the price of the $949 RRP charged in Harvey Norman's retail stores. According to Kogan, the same camera is $777 in cut-price retailer JB Hi-Fi. It is likely that Kogan is sourcing its products from international distributors and shipping them in under Australia's parallel importing laws, which allow most manufactured goods apart from cars to be sold in Australia no matter the distribution channel.

Another product offered in Kogan's online store is the Apple iPad 2. Apple keeps a tight leash upon pricing in various regions around the world, and sets different prices dependent on local factors like currency exchange rates and distribution costs. Kogan's parallel imported iPad 2 costs $659 (for a WiFi-only 64GB model) where Australian Apple Store pricing is $799 and JB Hi-Fi sells the tablet at $784. The same product is US$699 in the US online Apple Store. The controversial Samsung Galaxy Tab 10.1 is also on sale in Kogan's online store.

A draft report released by the Australian Government's Productivity Commission discusses Apple's international price disparity, and concludes that among other factors it is the long chain of distribution that chiefly influences local pricing: "A seemingly minor difference in manufacturer prices charged for goods at the beginning of a supply chain can also have significant flow-on effects and, compounding with higher costs throughout the supply chain, lead to large differences in the end retail price of a good for consumers." Apple did not respond to a request for comment by the time of publication.

Kogan would not disclose the source of these new products, simply stating that fewer parties were involved in the process of getting products from the manufacturer to the consumer: "To secure the prices we are able to sell these products for, we have cut out more middle men and gone higher up the supply chain. Beyond this, we don't discuss specific details of our supply chain. This is confidential information.”

A Kogan spokesperson told GoodGearGuide that despite the undisclosed distribution route that the products took, warranty concerns wouldn't be an issue. "At minimum, there is a 12 month Australian warranty for all products. Different products have different warranty arrangements. For instance, the Apple products have a world wide warranty - you can simply take them into your nearest Apple Store. For some other products, you just contact Kogan if there is a fault and they will replace it with a brand new unit."

Tags nikonsamsungApplekoganretailCanonetail

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide

4 Comments

Ben Dover

1

If these products are anything like the rest of the Kogan business then they seem to be very dodgy indeed. Kogan is not an authorised Apple reseller, he's selling banned Samsung products that are currently in court, he's grey importing Canon and Nikon cameras to avoid tax... how dodgy can this guy be? What a joke.

Che

2

who care about how these products are imported as long as they are legal, genuine, and most of all, CHEAPER...

George

3

Sour grapes, Ben. Let us have the cheaper Kogan products and you stick to Harvey Norman and his Chinese products. That's what Harvey Norman is, a chinese retail store stealing Australian jobs.

Respondent

4

George, In most cases the manufacturing process has migrated to china, for just about 90 % of all goods.
Manufacturing jobs were mostly lost during the last decade however, you might seem to forget that the retail stores are considered to have australian workers in them. Your correct support the jobs here in Australia. The retail stores employ around 2.5 million workers about 10% of the population thats alot of australian jobs isnt it

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?