US ATTACK: Tragedy sends Kiwis, Aussies online en masse

In the period immediately following the first attack on the New York World Trade Centre, New Zealand and Australian web surfers flocked to US news sites to monitor the rapidly developing situation, says Nielsen//NetRatings.

New Zealand at-home audiences to the US news site cnn.com were 371% higher than this site's daily average audience during the month of August, says web audience measurement company Nielsen//NetRatings. In Australia cnn.com's home-based audience was 477% higher than the daily site average for August 2001.

The role of the internet in providing up-to-date coverage of breaking stories and events was also reflected in significantly higher audience levels across a range of other US based web news sites.

Australian home audiences to msnbc.com were already up by more than 500% against MSNBC's daily average audience in less than half a day. Similarly New York's major daily newspaper website nytimes.com had recorded more than 400% audience growth in the first 12 hours of yesterday.

Audience usage patterns also reflected the high level of home surfer interest in both countries. Total time spent by New Zealand home based surfers at cnn.com grew by 1100% overall in the 12 hour period, and average time spent by each user on the site was 255% higher than the average time spent each day on this site during the August.

"As we did not record any significant growth in the number of page views recorded by visitors to US based news sites it is clear that our local surfers are focusing on main news page and perhaps also making much greater use of streaming video and audio links to stay in touch with the latest breaking news," says Brian Milnes, managing director, Nielsen//NetRatings Australasian operations.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

IDGNet Staff

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?