iPhone 4S Sells 4 Million in Just 3 Days

Apple's newest model enjoys more than twice the sales pace of the original iPhone 4, and it's just hitting some markets.

Apple's new iPhone has been flying out of retail and warehouse shelves at an unprecedented rate. The company announced Monday morning that it has sold more than 4 million units of the iPhone 4S in just three days.

Advance orders for the upgraded iPhone with beefier hardware, a better camera and Siri, Apple's new voice assistant feature began on October 7, and it officially went on sale in stores last Friday. 

"The iPhone 4S launch was delayed quite a bit from Apple’s typical early-summer release schedule, leading to pent-up demand from upgraders, as well as plenty of media buzz," analyst Alex Spektor of Strategy Analytics tells PC World.

The first weekend sales figure for the iPhone 4S is more than double the number for the original iPhone 4, which sold 1.7 million in its first three days of availability.

All the heat around the new iPhone adds to the roller-coaster October the company has been experiencing. On October 4 it unveiled the iPhone 4S after months of hype. The media event and the phone were widely met with yawns from the tech press. The next day Apple announced the passing of its co-founder, Steve Jobs. With the following week came the release of iOS 5, which swamped Apple's servers as millions of users rushed to upgrade. And now, remarkable sales of the iPhone 4S are muffling the critics.

The success of the iPhone 4S is also a nod towards Apple's shrewd marketing and planning. Its release comes just as many iPhone 3G users are ready to upgrade, so customers have with fewer reasons to skip this iteration  than in the past.

"Unlike last year, when iPhone 4 was available initially with only one carrier, AT&T, this year’s iPhone was available with a total of three major U.S. carriers at launch. Sprint customers, in particular, received iPhone access for the first time ever," Spektor says.

In addition to the 4 million iPhone 4S owners, Apple says iOS 5 already has 25 million users and that more than 20 million people have signed up for iCloud.

As for all those new iPhones -- 4 million sold in three days could be just the beginning. Right now the iPhone 4S is available only in the U.S., U.K., Australia, Canada, France, Germany, and Japan. It hits 22 more countries on October 28 and will be on sale in more than 70 nations by the end of the year.

Join the PC World newsletter!

Error: Please check your email address.

Tags market trendsAppleStrategy Analyticsconsumer electronicsiPhonePhonessmartphonesiPhone 4S

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Mack

PC World (US online)

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?