Ebay buys e-commerce recommendations service Hunch

Hunch gathers information on individual tastes from social networks and other sites

Ebay has acquired Hunch, an online platform for customized purchase recommendations, for an undisclosed price, it said Monday.

Buyers on eBay are expected to benefit from Hunch's predictive ability to generate recommendations for items available on eBay, based on their specific tastes, the company said in a statement.

Hunch uses inputs from across the Web including from social networks, answers to Hunch's own questions, and public review data from retail and review sites to build "Taste Graph" maps that connect people on the web with their affinity for products.

The Hunch API (application programming interface) provides access to this information to third-party websites and applications through result recommendations as well as predictions about users.

Hunch will enable eBay to move beyond standard item-to-item recommendations and use a broader variety of members' online tastes and interests to suggest new and interesting items for them to browse and buy on eBay, the online auctioneer said. Hunch's ability to tailor data to meet customer needs can also be used in other areas at eBay including search and advertising, it added.

Hunch in New York started operations in June, 2009. All Hunch employees are staying with the company, and will continue to be based in New York, Chris Dixon, co-founder and CEO of Hunch said in a blog post on the Hunch website.

Dixon said the Hunch website will continue to operate as a stand-alone site. "It remains a thriving place to discover and share recommendations, and it's an active source of new learning that continues to enhance the Taste Graph's predictive ability," he added.

Tags business issuesHunch.comInternet-based applications and servicese-commerceebayinternetMergers and acquisitions

Recommended

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?