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Groupon acquires location services startup Hyperpublic
- — 20 February, 2012 17:24
Groupon has acquired Hyperpublic, a small company that develops location-based technology that can be integrated into other applications.
Hyperpublic said on its website that Groupon's acquisition represented "a huge win for our team, our investors and everyone who contributed to our company over the past two years." Terms of the deal were not disclosed.
Groupon, which held an initial public offering in November, offers online coupons for businesses. The offers are often contingent on how many people sign up for a deal. Groupon collects a fee from sales of the deals it advertises.
Hyperpublic would appear to be a good fit for Groupon, as one of its products, an API (application programming interface) called "Geo Deals & Events," shows local deals and events depending on where a person is located, such as concerts.
For those entities using the API, Hyperpublic will pay a fee for each click-through to an offer. In a blog post from last September, Hyperpublic wrote that performance-based rates would be forthcoming.
Another one of its products, called Places+, allows users to search for local businesses, restaurants and points of interest from within an application using the API.
In light of the acquisition, Hyperpublic said it will shut down Places+ and Geo Deals & Events on March 2. At that time, all user data will be deleted, the company said in a question-and-answer document on its website.
Hyperpublic suggested that developers look to other location services, such as CityGrid, Facebook's Graph and Fourquare's Venue Database, among others.