Nintendo says it has sold 5 million 3DS consoles in Japan, overcoming slow start

The Japanese game maker says the handheld is now the fastest-selling ever in the Japanese market

Nintendo claims it has sold 5 million 3DS handheld game consoles in Japan, which it says makes the device the fastest-selling game platform ever in the country.

The Kyoto-based firm said the console reached the landmark Sunday, less than a year after its launch on February 26, 2011. It said the number was based on estimates from data it obtained directly from its domestic distributors.

The 3DS was initially snatched up by gaming afficionados but then stumbled badly, forcing the company to suddenly slash its price worldwide less than six months after launch. Nintendo then launched an aggressive sales push for new game titles, a lack of which was a major reason the console initially failed to catch on.

Despite those efforts, Nintendo last month slashed its yearly sales target for the 3DS by 13 percent, to 14 million. The lower price has also cut deeply into its profit margins, and the company is on track for a massive loss in the current fiscal year through March.

Nintendo said the 3DS reached the five-million mark much faster than its predecessors. The smash-hit DS took 56 weeks to sell five million units, while the earlier Game Boy Advance needed 58.

In Japan, the 3DS competes with Sony's Vita handheld, which is due to launch this week in North America and Europe.

The company is also gearing up for the launch of its next-generation Wii U home console this year, which it has said will be out in time for the holiday season in the U.S., Europe and Japan. The successor to the popular Wii console will feature controllers that are similar to portable consoles themselves, with touchscreens, motion detection and cameras.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?