HTC's new flagship Android phone for 2012 is the One X, a 4.7in beast constructed from new polycarbonate material and powered by a quad-core processor. The One X is the hero device of HTC's new "One" family of devices which aim to simplify the company's smartphone range.
The HTC One X is the company's first smartphone to feature a quad-core processor, in this case NVIDIA's 1.5GHz Tegra 3 chip. Combined with a large 4.7in Super IPS LCD2 with a HD resolution of 1280x720, the One X certainly boasts impressive specifications. The flagship device will also come standard with a Near Field Communications (NFC) chip, 32GB of storage and an 8-megapixel camera with backside-illuminated sensor.
The camera is one of the key features of the One X. The phone has a dedicated imaging processor that HTC says will result in less image noise, better colours and higher quality images overall. There is a vast array of software improvements, too. Users can bypass the lock-screen and immediately jump into the camera app, while the One X also allows you to take a photo while shooting HD video (called "double shutter") and can even allow you to capture a still image from an already recorded video. Holding your finger on the shutter button will also enable burst mode.
The HTC One X marks a new design trend by the company. Gone is the unibody aluminium casing of previous phones. Instead, the One X uses a single block of polycarbonate plastic. It's the same material found on Nokia's Lumia 800 and N9 smartphones and is often used in the construction of ice hockey helmets. The One X will be available in white and dark grey colours. There are a few downsides to the new polycarbonate design — the battery is not removable, there is no microSD card slot for extra storage and the phone uses a micro-SIM rather than a full-sized SIM card.
The HTC One X runs the latest 4.0 Ice Cream Sandwich version of Google's Android operating system and is skinned with HTC's Sense 4.0 UI. HTC has attempted to simplify an interface which has often been accused of being too cluttered — as an example it has removed some of the fancy 3D animations to improve performance, and redesigned other UI elements to tie in better with Android 4.0's interface.
New features of Sense include "ImageSense" which enables you to take a photo in 0.7 seconds with a 0.2 second autofocus, Dropbox integration with 25GB of free storage, and the ability to sync iTunes playlists automatically. The One X also comes standard with Beats Audio qualities, a direct result of HTC's "strategic partnership" with the Beats By Dr. Dre audio company. It will work in all applications, not just the music player.
HTC hasn't announced pricing or availability details for the One X, but it is expected to launch in Australia in the coming months. A 4G version of the phone — the HTC One XL — will launch through Telstra.