Apple's new iPad: 2 missing features

The inclusion of a haptic display and Siri would have made the new iPad much more appealing.

The new iPad includes a higher-resolution display, 4G LTE capabilities and a bunch of expected features but Apple’s latest device comes up short in the excitement department.

The iPad hit many of the expected targets: a high-resolution retina display at 2048 x 1536; an A5 quad-core graphics processor; a higher-resolution camera equal to the iPhone 4S; and a fast LTE wireless connection through AT&T and Verizon. However, there wasn’t that “One more thing…” note at the end of the presentation that makes the new device absolutely necessary.

To quote one of our readers, MapleCityKid, “Nothing to rave about. Maybe the next, NEWER iPad will offer something different.”

Unfortunately, early rumors got our expectations up. Here are two things that would have made the new iPad more appealing.

Haptic display

When it came to the iPad, the biggest talk over the past month was its haptic display. Haptic touch responds to you as you touch the display. Does your smartphone vibrate when you tap a key? Then you’ve already experienced haptic technology.

Virtually every device manufacturer has at least one haptic device under its belt except for Apple. Up until now and, obviously, the foreseeable future, Apple users will be limited to smooth touchscreens that provide no feedback.

The tech blog Pocket Lint believed Apple was working with the haptic technology company Senseg to update the new iPad. It didn’t help that Apple’s invite said “We have something for you to see. And touch.”

Without the haptic technology, it’s hard not to view the new iPad as a minor upgrade from last year’s model.

Siri

For some reason, Apple decided not to include Siri in the new iPad. The vocal response software not only provided the “S” in its latest smartphone, the iPhone 4S, but it was enough of a draw to sell millions of new iPhones. Looking at the new iPad specs, the parallels are clear: the new iPad is also an evolutionary, not revolutionary, update.

The best Apple is offering is voice recognition, which will turn your spoken words into text. This could best be described as Siri Lite, as the new iPad will lack the vocal search capabilities, interactive responses and other features now available on the iPhone 4S.

Not only does it provide less incentive to purchase the new iPad, but it also hurts Apple’s brand and ecosystem. As CNET’s Jessica Dolcourt said, “Integrating Siri into the iPad could have established ‘her’ as a permanent feature of Apple's identity for all its connected devices. Siri quickly became the iPhone 4S' most radical and defining new feature -- parlaying that to the iPad just seems obvious.”

Apple clearly missed an opportunity here. It actually included voice recognition software. Why didn’t it just go the extra mile? We’ll see if the lack of effort will hurt sales when the new iPad launches on March 16.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Damon Brown

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?