You love your tablet - now it's official

Research reveals users have a stronger emotional bond with their slates than they do with other consumer devices.

Your tablet is a homebody.  And you love it more than any other tech gizmo in the house.

A new study by Viacom shows that three-fourths of tablet usage occurs at home, and that tablet usage is mostly a solitary activity.  The "Tapping Into Tabletomics" study draws on a national online survey of more than 2500 people ages 8 to 54, as well as interviews with "dedicated" tablet users in Los Angeles and New York, Viacom says.

The preference for home "tableting" may explain why slate owners overwhelming prefer Wi-Fi-only devices over those with cellular connections.

I Love My Tablet

One peculiar finding of the Viacom survey reveals that tablet users have a stronger emotional bond with their slates than they do with other consumer devices.

More than half of respondents said their tablets make them feel "happier and more relaxed;" 40 percent said their slate "brings out the best in me."

Here's how one respondent summarized her feelings for her tablet:  "The iPad is my form of entertainment, relaxation, fun, and opportunity to get information. It's my personal space, in a sense."

PCs and smartphones aren't as loved as tablets, either.  Nearly two-thirds of respondents said they'd replace their laptop before their tablet, and more than three-fourths would replace their iPhone before their iPad.   

Somewhere, an iPhone 4S is Crying.

Other key findings of the Viacom study:

  • 62 percent of tablet owners use their slates daily
  • Daily users spend about 2.4 hours per day with their tablets
  • 85 percent of tablet use is for personal, not business, activity
  • Most tablet-based "media activities," such as playing games and watching TV, peak with users between 18 and 24.
  • Tablets have surpassed computers as a "second-screen device" for viewing full-length TV shows.

Do you have strong feelings for your tablet?  Let us know.

Contact Jeff Bertolucci at Today@PCWorld, Twitter (@jbertolucci) or jbertolucci.blogspot.com.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?