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New tracker tool reveals Apple's iOS dominates mobile traffic
- — 25 April, 2012 18:15
A new Android vs iOS real-time tracker shows that Apple's mobile operating system is dominating mobile traffic in the US.
Chitika Insights explains that its Mobile Dominance Tracker "performs an analysis of the unique impressions seen originating from mobile devices within the Chitika Ad Network". The Chitika Ad Network places billions of ads across 200,000 websites.
This data is then displayed in two visual graphs. Chitika's rolling 24 hour pie chart shows that on 24 April, over 69 per cent of the mobile traffic recorded originated from an iOS device with 26.6 per cent coming from Android devices and under five per cent from other mobile operating systems.
Chitika's second graph shows the US mobile traffic share by hour, which, when we checked at midday on 24 April, showed that over 73 per cent of the total mobile traffic recorded by Chitika at 3am originated from iOS devices, with the iPad contributing to this traffic the most.