UK based iOS gamers spend 16 times more than Android gamers

94 per cent of mobile gaming revenues in the UK comes from iOS devices, reveals new survey

A new survey carried out by Newzoo has revealed that iOS gamers in the UK spend 16 times more than Android users, and 94 per cent of all mobile gaming revenues comes from iOS devices.

Newzoo, the international games industry research specialist, revealed its findings following new National Gamers Surveys, which were carried out in the first quarter of 2012, and involved 17,000 respondents.

The surveys found that the number of mobile gamers in the UK has grown from 20.2 million to 23.9 million. 75 per cent of those mobile gamers play on smartphones, and 17 per cent on tablets, says Newzoo.

27 per cent of all smartphone gamers in the UK play on iPhone, and 14 per cent use the iPod touch. In the tablet gaming space, the iPad accounts for 71 per cent.

The number of mobile gamers in the UK that are paying to play has grown to 9.2 million, which is 39 per cent of all British mobile gamers. iOS devices, including the iPad, iPhone and iPod touch, earned 94 per cent of mobile revenues generated by the top 200 grossing games, Newzoo's surveys reveal.

Newzoo found that most of the revenue generated by mobile gaming is from in-app purchases, with 91 per cent generated this way on Android, and 85 per cent on iOS.

In the US, Android has a higher share of mobile gaming revenues than it does in the UK, with iOS games grossing five times more than Android games in the US, in comparison to iOS games grossing 16 times more than Android in the UK.

"While mobile gaming preferences between the US and European countries differ, revenue share clearly angles in favour of iOS games over Android in all countries," says Newzoo.

Newzoo's CEO Peter Warman said: "When analysing Apple's successful monetisation, there is one dominant factor outside of differences in audience demographics and preferences: Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience."

"The Kindle Fire, being the runner-up tablet in the US only 3 months after launch, has single-handedly doubled Android's share of revenues in the US compared to European countried. It will do the same in the UK soon after launch, but the rest of Europe might be a different story and after that there is Mac versus PC apps and then finally the battle for the TV. Exciting times," said Warman.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?