Fujifilm plans to thrill with 3D printing at The Digital Show

The company will showcase its 3D printing technology to the masses at Melbourne's The Digital Show

Fujifilm will put on demonstrations that showcase the company's ability to create 3D items made out of thermo-plastic. The company hopes to make the technology available to retailers and says that the technology can be used to create toys, jewellery and interior design products. It creates objects by referencing a digital file and depositing various type of plastics, rather than ink, layer by layer until they are formed.

Michael Mostyn, Fujifilm's key account manager for its commercial division, said in a press release that Fujifilm is also "looking to make 3D Printers available for consumer purchase from retailers in the near future, enabling the family and do-it-yourself enthusiasts to produce low cost, high quality finished parts for their projects at home". He went on to say that "consumer printers would not have the capacity to produce all of the customised 3D products that would be available in-store through kiosks or online”.

The technology will be on display at The Digital Show, which starts at the Melbourne Exhibition Centre on Friday 25 May. If you plan to attend the show, you can see the technology at Fujifilm's stand (53).

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Elias Plastiras

Elias Plastiras

PC World

1 Comment

Michael Mostyn


I would just like to dispel any thoughts that the printer on display was a Fujifilm machine. The printer on display is not Fujifilm's but 3D Systems BFB3000 as a BFBTouch was unavailable for the show. 3D Systems were kind enough to loan us a machine to demonstrate the concept of 3D Printing.

There is no sales / distribution agreement in place or even being contemplated. We wanted to have a machine as an example of what 3D Printing is and it was inconvenient for me to ship my own.

It was simply a good opportunity for 3D Systems to have some space to show off some of there technology.

The concept we were illustrating was the possibility to leverage the B2B2C relationships FUJIFILM has and utilising the Kiosk infrastructure in place, retailers could have the ability to offer personalised 3D Printed gifts in addition to the photo gifting products on offer and fulfilled by a fulfilment centre.

FUJIFILM through there retail partners reach somewhere around 8 million people per year. This provides retailers with an enormous opportunity to offer something extra to there customers.

In addition to existing designs it is feasible that designers, students and makers could upload there designs to the kiosk, choose a material, have it checked and processed and order there designs through the kiosks to be fulfilled by a fulfilment centre or in certain cases the store could have a machine to print the parts for them.

Thanks for the article please feel free to contact me with any questions

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