FujiFilm said Wednesday it will begin sales of a digital camera in June that is waterproof, shockproof, sealed against dust and sand, and works at temperatures below freezing. The company's new FinePix XP50 comes with a 14.1-megapixel CMOS sensor and five times optical zoom, with a 2.7-inch LCD screen. But its main sales point will be its durability -- FujiFilm says it can be operated at depths of up to five meters, will take drops of 1.5 meters and can withstand temperatures down to minus 10 degrees Celsius. With prices and profit margins of digital cameras plunging, manufacturers are searching for niche products that will appeal to specific types of users. In January, FujiFilm announced a whopping 19 new fixed-lens cameras, including the XP50. The camera is the latest in the company's XP line, which focuses on durability. Earlier this month FujiFilm announced the slightly higher-end XP170, which can survive higher drops, works deeper underwater and features wireless image transfer. The XP50, the latest camera in the line, will launch in Japan on June 6 and has an estimated market price of ¥20,000, or about US$250, according to the Tokyo company. It will go on sale globally during the same period. Its ports are sealed against dust, and the lens is specially coated to keep water droplets from adhering to it and obstructing photos. The main door has dual locks for added protection against the elements. The camera comes in five colors, including blue, orange and green, and supports standard SD memory cards, as well the newer high-speed SDXC specification. It is designed for firing off rapid snapshots and can shoot up to 10 frames per second, as well as high-definition video at 1080p and 30 frames per second. It also features an interface to tag photos and videos for Facebook or YouTube, so they are uploaded automatically when the camera is hooked up to a computer.
Most Popular Reviews
- 1 Motorola Moto X Style review: A no compromise flagship
- 2 Oppo R7 Plus review: a stellar sub-$600 phablet
- 3 Samsung Galaxy Tab S2 (9.7) 4G review: Samsung does a lot more with a lot less
- 4 Motorola Moto G (3rd gen) review: Is it worth an extra $100?
- 5 Jawbone UP3 review: 3 months with Jawbone's best fitness tracker
Deals on PC World
- Networking, Wireless & VoIP
Deals on PC World
Latest News Articles
- Qualcomm enters server CPU market with 24-core ARM chip
- AWS re:Invent 2015: Amazon aims to make AWS a better home for IoT devices
- Dell's next 'AFTE' software robot will offer cognitive intelligence
- Adidas to 3D print custom insoles in sneakers
- HP, SanDisk partner to bring storage-class memory to market
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.
- FTDatabase Marketing ManagerNSW
- FTSales SpecialistNSW
- CCMilitary simulation programmer with C# and Unity - 3 monthsNSW
- FTMid level IT consultant | Systems Integration & Managed ServicesNSW
- FTSystems Administrator - Managed ServicesNSW
- FTAndroid DeveloperNSW
- FTBusiness Development & Account ManagementNSW
- FTSystems Administrator | National commercial law firm | MS, AWS & eDiscoveryNSW
- FTManual Test Engineer | Financial Institution | Web testingNSW
- FT1st & 2nd level IT support all-rounder in beautiful rural BathurstNSW
- FTField EngineerNSW
- FTDigital ManagerNSW
- FTSenior Consultant | Project work | National Systems IntegratorVIC
- FTLevel 2 IT Support TechnicianVIC
- FTAccount Manager | Music IndustryNSW
- FTAccount Manager | Client Side - Previous Agency Experience Welcome!!NSW
- FTProduct Marketing ManagerNSW
- CCE-Commerce - Senior Web Application DeveloperNSW
- FTSenior Account Manager - PR AgencyNSW
- FTLinux Administrator with AWS & DevopsNSW