HTC has risen from relative obscurity in the consumer market to become one of the world's leading mobile phone manufacturers. Since 2006, the company has sold and marketed its own devices. The company is best known for Android smartphones, particular the popular HTC Desire which is credited for putting the Android operating system on the map in Australia.
HTC Android phones
HTC is well renowned for producing a range of smartphones powered by Google's Android operating system. Most of these feature the company's Sense user interface — unlike many other smartphone UI's, this is not just a layer on top of the regular Android interface. Almost every aspect of the Sense interface is upgraded or tweaked, with a huge emphasis on 3D screen transitions, rich and colourful graphics and live widgets that incorporate plenty of eye candy. The Sense UI is a big selling point for HTC.
Among the first of HTC's Android smartphones was the HTC Dream, officially the first Google Android phone to be sold in Australia. It was a slider phone featuring the combination of a capacitive touch screen and a physical, QWERTY keyboard.
Since then the company has focused heavily on Android phones, often releasing more than 10 phones per year. Popular models include the HTC Desire, the Desire HD, the Incredible S and the HTC Sensation series, while the latest flagship is the One X.
HTC Windows Phone smartphones
HTC has a rich history partnering with Microsoft, so it's no surprise that the company also manufactures smartphones running the Windows Phone operating system. The Windows Phone platform was redesigned from the ground up by Microsoft in 2010 as an advancement to its clunky predecessor, Windows Mobile 6.5.
HTC currently has four Windows Phone powered smartphones on sale in Australia. The company's flagship device in this range is the Titan 4G, which features a 4.7in display, a 16-megapixel camera and 4G LTE connectivity.