Samsung targets enterprises and consumers with Galaxy S III

Offers a wide range of device management and security features
The Samsung Galaxy S III Android phone.

The Samsung Galaxy S III Android phone.

Samsung Electronics is not only targeting the newly launched Galaxy S III at consumers but also enterprises, Samsung Australia vice-president of telecommunications, Tyler McGee, claimed.

Amongst other prominent highlights, it also offers a wide range of device management features and enhanced security functions with a new virtualisation element, enterprise security solutions and a business messaging feature.

“We aim to provide a highly secure mobile working environment for enterprise users by protecting corporate data and securing it from external threats,” McGee said.

Blackberry’s offerings have thus far been a popular choice within the enterprise space.

But with Research In Motion warning that it expects an operating loss for the current quarter and plans to cut at least 2000 staff as part of a global restructuring plan, consumers question if other smartphone vendors will intrude that space. However, McGee declined to comment on if Samsung will be going after the struggling Blackberry market.

“We have been working very hard in the enterprise area for quite some time. We are just bringing more into that space and building a strong portfolio of enterprise solutions not just for the Galaxy S III, but for our broader range of devices as well.

“We will make inroads into the enterprise market and I think we now have a compelling offering for businesses to look at,” he said.

The company is currently investing heavily in educating its retail partners on the benefits of the Galaxy S III in bringing it out via the channel, McGee said.

Samsung is ranked the top in Android smartphones and two times bigger than its nearest competitor in that space.

It aims to reach a bigger consumer market with the launch of the Galaxy S III, especially as it is in talks with carriers for a 4G version of the model.

“It will build on the momentum of the last Galaxy handsets; the Galaxy S and S II saw 40 million units sold. We see this device as a game changer, especially with its socialising through sharing factor,” McGee said.

From an app content perspective, along with its readers hub, social hub, music hub and games hub, it has also introduced a new movies hub for the smartphone.

In offering the movies hub, it has partnered with Quickflix to provide consumers with an online movie and TV show streaming service. This subscription service will be available for $14.99 per month and a two-week free trial.

Samsung has announced plans of expanding this service across its other offerings as well.

The Samsung Galaxy S III is available through Telstra, Optus and Vodafone, along with Virgin Mobile, Allphones and Telechoice.

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