Microsoft's mystery tablet event: Dawn of a new Microsoft?

If Microsoft announces a Windows 8 RT tablet today, the software giant may actually be trying to reposition itself for the post-PC era.

By possibly doing a branded tablet using the new Windows 8 Metro-based Windows RT, Microsoft may actually be trying to reposition itself in a whole new way for the post-PC era. And that may be the even bigger story than the product(s) that Microsoft actually announces today.

With all signs pointing to Microsoft introducing a tablet at a secretive Los Angeles event starting at 3:30 p.m. PDT Monday, we already see the company departing from its norm.

Redmond's history hasn't included Microsoft building or branding any hardware that competes directly with offerings from PC makers who OEM its Windows operating system. That appears about to change with Windows RT and the mystery tablet supposedly coming this afternoon. We expect a likely focus on entertainment or Xbox integration on the new tablet.

[Read: Microsoft Tablets: 5 Things We Want to See]

And with that change comes another, more philosophical change - as indicated by the now-revealed location of the today's event: Milk Studios, a design-forward photography studio in Hollywood.

Photos of Milk Studios show it to be a light, airy, and cleanly designed environment, which is a perfect complement to what Microsoft has been trying to put forward with its new Windows 8 Metro interface.

The building stands in stark contrast to the classic-style Paramount Studios just down the road. Perhaps that contrast underscores what Microsoft is doing here with a branded tablet, and one that we think will be include a heavy slant towards Xbox integration, and may leverage the investment the company made in Barnes & Noble earlier this year.

In many ways, Xbox and the strong branding Microsoft has around it have already allowed the venerable OS company a chance to spread beyond its stodgy Windows IT veneer.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Melissa J. Perenson

PC World (US online)

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?