Bing and Google deepen social integration in search

Bing launches Foursquare integration, while Google brings deeper Google+ integration to search

Microsoft and Google are each taking steps to extend the social networking capabilities in their search services, with the goal of making it easier to find or share useful results.

Bing search results will now include tips and recommendations from Foursquare users, Microsoft said in a blog post Wednesday, while Google is apparently testing a feature that lets users share a link in Google+ directly from their search results page.

The developments show the companies continuing to compete over how best to integrate social content with search. Bing continues to partner with existing social networks, while Google continues to build on its own.

Bing will display tips and recommendations shared publically to Foursquare about businesses or other locations relevant to a user's search query and location, Microsoft said. The search engine displays the Foursquare content in its social sidebar, which launched this spring. The tips and recommendations will be included in the "people who know" section, which doesn't require the Bing user to be signed in to his or her social networks.

"This is only the beginning of Foursquare integration," a spokesman said via email.

Also on Wednesday, industry watchers spotted Google testing a "share" button next to some search results that allows users to post the returned link to their Google+ profiles. Screen shots of the feature were posted to Twitter by a search marketing specialist in the U.K. and reported by Search Engine Land.

The feature would also allow users to comment on the links they share through a small pop-up window that appears on the results page when the "share" link is clicked.

The "share" button would apparently replace the "+1" button currently included with Google search results. The "share" feature would display the content more prominently on a person's Google+ profile. It apparently sends the link to a user's main content stream, whereas the +1 feature sends it to a list of +1 content in the Google+ user's profile.

Bing said its Foursquare integration began rolling out Wednesday, and will reach all U.S. users in a few months.

Google did not immediately respond to a request to comment.

Cameron Scott covers search, web services and privacy for The IDG News Service. Follow Cameron on Twitter at CScott_IDG.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Cameron Scott

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?