Volkswagen uses iPads to sell in showrooms

Staff can show off a wider range of options

Volkswagen has launched its "digital showroom" iPad app in the UK to "close the gap between the on- and off-line worlds".

The car manufacturer said 2,000 iPads are being distributed across its UK showrooms to equip staff with a range of web tools that will enable them to offer buyers the same experience in a retail showroom as they would find on the Volkswagen website.

The app will allow staff to showcase more models, specs and equipment than would be possible in even the largest outlets. The app was designed by agency Tribal, which previously designed Volkswagen's iPhone app.

Rod McLeod, Volkswagen UK head of marketing, said: "We have an incredibly large and diverse model range and it's simply not possible to display all these vehicles, even in a large showroom.

"Using this technology allows our staff to bring the range to life, giving great representations of colours, interior trims and alloy wheels for example. This is a really useful tool in the buying process."

Potential customers are able to use the iPads in the showroom to see what is available either on their own or with a sales executive.

In 2009 Volkswagen UK signed a five-year IT outsourcing deal with Tata Consultancy Services .

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Antony Savvas

Computerworld UK
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