Decoding Apple's special event invitations

Another of Apple's cryptic invitations has been sent out, so we take a look at what it could mean

Apple has officially announced a 12 September event, and has issued a cryptic invitation illustration to members of the media. Here, we take a look back at some of Apple's invites over the years, and puzzle over the message hidden in the latest illustration.

Apple's 2008 WWDC invite hinted at two major launches, which turned out to be the App Store and the iPhone 3G.

The following year, Apple invited developers to the 2009 WWDC with a fairly easy to read invite, where it announced the iPhone 3GS that is depicted in the illustration, as well as iOS 3, Mac OS X Snow Leopard and some MacBook updates.

The iPhone 4S event's invitation was extra cryptic, showing the date, time, place and product type through a series of four familiar iOS icons, with the tagline 'Let's talk iPhone'. The event also saw the launch of iCloud and iOS 5.

Earlier this year, Apple issued an invite for its third-generation iPad's launch, which clearly pointed towards a tablet related launch. Apple also announced the Retina MacBook Pro at the event, as well as iOS 6, some updates to its other Mac ranges and more.

Now, Apple's new 12 September invite has everyone speculating over the meaning behind the image. It doesn't give much away, as there is no sign of a product in the invite at all. We can see a large, black number 12, which indicates the date of the event, with an even bigger number five being cast as a shadow.

Many suspect that the 5 refers to the iPhone 5, which is likely to be unveiled at the event. However, after Apple dropped the number from its third-generation iPad, simply naming the device the new iPad, it was predicted that Apple would do the same with its sixth-generation iPhone, naming it the new iPhone instead.

Others have suggested that the 5 could refer to five new product launches. This could include the new iPhone, an iPad mini, an update to the 10in iPad, an advanced set-top-box, a 13in Retina MacBook Pro and an update to the iMac.

See also:

Photos of an iPad mini mold spotted at IFA reveal thin design and smaller dock connector Photos of iPhone 5 battery leaked, compared with iPhone 4S What to expect at Apple's 12 September event

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?