Zuckerberg says IPO has been 'disappointing,' eyes search opportunity

The Facebook CEO fielded questions about the IPO, mobile and building a Facebook phone

Facebook CEO, Mark Zuckerberg,has given his first interview since the company's troubled initial public offering earlier this year. He said the performance of the stock has "obviously been disappointing" but said Facebook has big opportunities in both mobile and search.

Addressing one of the main criticisms of Facebook -- that it doesn't have a good strategy to make money from mobile users -- Zuckerberg said Facebook's prospects on mobile devices are one of the most "misunderstood" things about the company.

"I think it's easy for folks to underestimate how fundamentally good mobile is for us," Zuckerberg said in an on-stage interview at the TechCrunch Disrupt conference in San Francisco.

More people have phones than PCs, giving an advantage in terms of sheer numbers, he said. And people engage with the service more frequently on their phones than on PCs. "We already see mobile users are more likely to be daily active users," he said, with most mobile users checking the site six out of seven days a week.

"We think we're going to make more money on mobile than on the desktop," he said.

Still, when pressed about the company's mobile efforts, Zuckerberg admitted Facebook has made "missteps." For one thing, it decided two years ago to start developing for the Web first, using HTML 5, rather than focusing on native apps.

"I think the biggest mistake we made as a company was betting on HTML 5 instead of native," he said.

"It's not that HTML 5 is bad," Zuckerberg said, and he's optimistic about the technology in the long term. But after Facebook decided to develop for the Web first, its mobile strategy suffered.

"But we're coming out of that; the [new] iOS app is out and the [new] Android will be out soon," he said. Asked later to be more specific about timing for the Android app, he said: "It will be ready when it's ready."

Search is another big opportunity for the company, according to Zuckerberg. Facebook fields about 30 billion search queries a day, he said. They are mostly people searches, but also searches for company brand pages and applications.

"I think Facebook is uniquely positioned to answer a lot of queries people have," he said. "Like, 'What sushi restaurants have my friends gone to in New York in the last six months and liked?'"

"I know there's a big opportunity there and we just need to go and do that," Zuckerberg said, adding later: "At some point we'll do it."

He once again dashed rumors that Facebook will build its own branded smartphone. "It's so clearly the wrong strategy for us," he said. Facebook has 950 million users, he said. Even if 20 million people bought a Facebook phone, that would "barely move the needle" in terms of serving its audience.

"We're going in the opposite direction" from companies that are building their own phones, such as Google and Apple, he said. "We want to build a system that's as deeply integrated as possible into every device people use."

Zuckerberg has kept a low profile since the company's initial public offering in May, which was dogged with technical problems and has resulted in Facebook and the Nasdaq stock market facing at least 30 lawsuits from disgruntled investors and others.

Some of the lawsuits accuse Facebook of unfairly sharing information about its business with its underwriters ahead of the IPO, putting the wider investment community at a disadvantage. Other lawsuits target the Nasdaq, on which Facebook's shares are traded, for technical problems on the day of the IPO.

In addition, Facebook's stock price has declined by about half since the offering, in part over concerns that the company can't sell ads effectively to the millions who access its service from mobile devices.

Facebook's shares closed at US$19.43 Tuesday, up slightly from the previous day but down from its initial offer price of $42.

Asked if the stock price has caused a morale problem at Facebook, Zuckerberg deadpanned: "It doesn't help."

But Facebook employees are used to the ups and downs and are motivated by building great products, he said.

"Facebook has not been an uncontroversial company in the past; it's not like this is the first up and down we've had," he said.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?