FTC should examine Facebook-Datalogix partnership, privacy group says

Datalogix's systems match loyalty card holders to their Facebook accounts to assess ad campaigns
  • (IDG News Service)
  • — 25 September, 2012 04:04

The U.S. Federal Trade Commission should analyze Facebook's relationship with a data marketer to ensure it doesn't violate the social networking site's recently approved settlement, the Electronic Privacy Information Center said Monday.

Facebook is working with Datalogix, a company based in Colorado that specializes in collecting data from retailers using customer loyalty cards and linking those purchases to future advertising campaigns, The Financial Times reported. Datalogix links loyalty card holders to their Facebook accounts using shared information, such as email addresses, although the information is anonymized, the report said.

Facebook's user guide say it only provides "data to our advertising partners or customers after we have removed your name or any other personally identifying information from it."

"EPIC believes that the US Federal Trade Commission should open an investigation to determine whether Facebook's proposed arrangement with Datalogix complies with the terms of the recent settlement," according to a statement from Marc Rotenberg, EPIC's president.

Facebook reached an agreement with the FTC in November 2011 after the agency charged the site was repeatedly sharing information that users believed was kept private. Under the settlement terms, Facebook admitted no guilt but agreed to obtain users' consent before sharing their information beyond their established privacy settings.

Facebook must also obtain consumers' approval before it changes how it shares data and have regular audits of its privacy practices over the next 20 years. The settlement was approved by the FTC in August.

On its website, Datalogix says it holds some data from "almost every U.S. household and more than $1 trillion in consumer transactions." It collects sensitive data that is linked to purchases, including names, email addresses and postal addresses. The data is used to lump consumers into anonymized "audiences" for online marketing campaigns that are defined by users' observed interests.

Facebook could not be immediately reached for comment.

Send news tips and comments to jeremy_kirk@idg.com

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?