Microsoft in Australia has announced slight price cuts for its range of Xbox 360 consoles and the Kinect motion sensor add-on.
The cheapest Xbox 360 retail package, which has 4GB of built-in flash memory, now costs $199 after a $50 drop in pricing. A bundle with a Kinect sensor can be bought for $299, down $100.
An Xbox 360 with a 250GB hard drive now costs $299, saving $150 from its existing price. Limited edition consoles also drop in price, with the all-white Xbox 360 and Kinect bundle dropping $50 to $399.
Microsoft has also used the opportunity to announce the pricing for the next iteration in the Halo franchise, Halo 4. The game, which will be released on November 6, will cost $89.95 or $129.95 for the Standard and Limited Editions respectively.
The company's Australian head of interactive entertainment, Kimberly Francis, said that the newly-priced bundles represented the best-value games console offering in Australia: "This is the time to buy an Xbox 360.
"“People can watch thousands of television shows and movies, listen to more than 13 million songs and access premium television programming with FOXTEL on Xbox 360. No other console on the market can offer what the Xbox can and now it’s the most affordable console in the country.”
The Xbox 360 price drop comes soon after Sony announced a slimmer, cheaper PlayStation 3 before the Tokyo Games Show. The aging Microsoft console will soon face further competition from the upcoming Wii U console from Nintendo.