Art comes down to the phone

Vodafone Group PLC's latest attempt to jazz up mobile life is to offer some of the latest masterpieces of modern art on mobile handsets.

The venture lets customers download pictures from a choice of eight new works from artists including Tracey Newman.

"It'll be something completely different from the usual football mottoes people normally download," said a Vodafone spokeswoman. "Bringing art to the masses, you could say."

The pictures, downloadable from Vodafone's website, cost 36 pence a time, perhaps a little steep for a picture not much bigger than a stamp and with far less resolution.

"It's a new gimmick," said a spokesperson at the Consumers Association. "People download pictures because they are free, they're a nice novelty, but whether people will want to pay will remain to be seen."

But the service may face competition from MTV, which yesterday launched its free downloadable ring tone and icon service.

People can download tunes the website, MTV.co.uk, and choose from one of the logos including cartoon characters and music celebrities.

The service is currently only available for Nokia, Motorola and Sagem handsets, but plans to extend the service are underway.

Tunes, artwork and cartoon characters? Makes you wonder if anyone cares about actually making phone calls anymore.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Wendy Brewer

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?