Salesforce.com boosts social analytics options in strike at Oracle

Customers of Salesforce.com's Marketing Cloud can now tap social analytics from 20 partners

Salesforce.com said Friday that it has significantly expanded the social analytics options available to customers who use its Marketing Cloud, in its latest move in an ongoing arms race with Oracle to offer businesses the best tools for mining the social Web.

Marketing Cloud users can now tap social analytics offerings from 20 partners from a single dashboard, according to Salesforce.com. Partners involved include Klout, Kred, OpenAmplify and Trendspottr.

Salesforce.com had already acquired social analytics vendor Radian6 as well as social marketing software vendor Buddy Media for the Marketing Cloud offering.

Rival Oracle has made similar moves with the purchase of Vitrue, Collective Intellect and Involver.

Both companies have positioned themselves as able to provide customers with an integrated stack for marketing, but Salesforce.com's announcement Friday seems bent on telling customers that their options remain flexible even after buying into its platform.

It could also amount to an olive branch by Salesforce.com to the partners involved, some of which may have grown wary of the vendor's aggressive push into social analytics.

In general, social analytics vendors are after the same thing: providing tools that help companies figure out what their customers are saying about products and services, quickly respond to complaints, and put together targeted marketing campaigns through social media.

As part of its announcement Friday, Salesforce.com is introducing a new pricing model based on credits. Marketing Cloud's basic edition pricing begins at US$5,000 per month and includes 1,000 "partner credits." Customers who want more partner credits can buy blocks of 10,000 for $100 per month.

Salesforce.com is expected to discuss the news further during an event in New York later Friday.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesVitrueCustomer Relationship ManagementapplicationsSalesforce.comInvolverdata miningcloud computinginternetOraclebusiness intelligenceanalyticsBuddy Mediasoftware

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?