Apple's iTunes 11 adds evidence to 2013 launch of 'iRadio' music streaming service

Research firm believes Pandora, Spotify competitor will be unveiled by Apple next year

Apple is planning to launch a new iTunes music streaming service called 'iRadio' in 2013, according to new reports.

BTIG Research came to the conclusion that Apple has been working on a new service that aims to take on Pandora and Spotify following interviews with industry executives and last week's launch of iTunes 11.

iTunes 11 saw the introduction of a new dedicated Radio button, which hints that Apple is working on improving its radio offerings. BTIG analyst Richard Greenfield said: "Apple's iTunes 11 has made the current generation "Radio" product far more prominent, adding it to the horizontal feature bar that runs across the top of the screen."

"While the service underlying that Radio button is unappealing to most consumers today, we believe the radio service can easily be updated to incorporate the functionality we envisioned in our October blog post," Greenfield continued. "We continue to believe an iRadio product is critical for Apple to create a local advertising/commerce strategy, tying together Maps, Passbook, Siri and a new music service (which we are calling iRadio for now.)"

In the October blog post, BTIG research wrote: "We expect Apple's iRadio to be vastly superior to Pandora because Apple is unwilling to settle for compulsory music licenses. Instead expect iRadio to seek direct deals with labels at premium rates enabling iRadio to offer a superior feature set including a global solution (sites like Pandora are limited to the US), increased skips (compulsory licenses limit skips to six per hour) and maybe most importantly, extended caching so that wireless dead-zones are no longer a problem whether driving, flying, or underground."

In 2009, Apple confirmed its acquisition of streaming music site Lala, which it later shut down, fuelling speculation that the company is planning to use the Lala platform to launch its own service.

It was rumoured that Apple would introduce its radio service alongside the iPhone 5 and iTunes 11 at its 12 September special event. But, reports suggest that Apple was forced to delay iRadio's debut following problems with the negotiations with Sony/ATV.

[Via CNET]

See also:

Analyst: Apple to launch Apple Television, Retina MacBook Air, new radio service and more in 2013Apple mulls licensing radio streaming service, report says Microsoft's next Xbox is one year away, report claims How to restore the sidebar in iTunes 11 iPhone 6 rumour rollup for week ending 30 November Apple's future wireless charging system revealed in new patent application Pandora, royalty collection service wrangle over musicians' fees

Join the PC World newsletter!

Error: Please check your email address.

Tags consumer electronicsSpotifyBTPandorasmartphoneshardware systemsiPhonetabletsiPadApple

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?