Google shuts down shopping service for China

In September, Google also closed its free music service in the country

Google has shut down its online shopping service in China, further slimming down its product portfolio for the country after it pulled the plug on its free music service back in September.

The Internet giant said it closed the site on Wednesday, and it no longer appears as a link on the company's Google.cn website.

"Shopping in China was not providing businesses with the level of impact we had hoped, so we will be sunsetting it in order to focus on the products that do," the company said in a statement. Google will instead devote more resources to its advertising services for apps and search, and connecting Chinese suppliers with overseas customers with tools including its Global Market Finder.

The company's Internet presence in the country has steadily declined since 2010 when it shut down its China-based search engine after clashing with local authorities over online censorship. Since then, access to Google's sites has been increasingly undermined and slowed by China's Internet censors, which try and filter out sensitive or anti-government sites. Last month, all of Google sites were briefly blocked in the country.

"Talking with Internet and mobile Internet users, we didn't run into many who were particularly familiar with Google's shopping service," said Mark Natkin, managing director for Beijing-based Marbridge Consulting. "In many cases, many people were not even aware it existed."

In September, Google shut down its free music service in China as it was not very popular. The popularity of Google search has also fallen, and the service currently has a 5 percent share of the Chinese market, according to data analytics site CNZZ.com.

Outside of China, Google has also been closing down other services in order to shift resources to more popular products. In August, the company said it made changes to around 50 products in the past year.

Join the PC World newsletter!

Error: Please check your email address.

Tags Googlee-commerceinternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?