Apple CEO should launch 8 new iPhones, spend billions on marketing, shut down Siri

Checklist for Tim Cook published by Forbes

Forbes has published a bullet pointed list of advice for Apple CEO Tim Cook to keep in mind when running Apple.

Suggestions include:

Grow Apple's (AAPL) market share. But keep margins above 44%.Put out 8 different versions of the iPhone simultaneouslySpend billions on marketing like SamsungGet more people in the emerging markets on to the iOS platform. But don't put out a cheaper iPhone and sacrifice marginsShut down Siri because it never worksUse the $137 billion cash on the balance sheet. But don't make wasteful high-priced acquisitionsHire back Scott Forstall. But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able toShip the Apple TV immediately. But make sure it's a perfect experience for the consumer so that it's not another Maps screw-up before shipping

Read more suggestions here.

Related:

Why did Apple's share price fall and is now a good time to buy AAPL?

Apple proves naysayers wrong, posts best ever results

Apple's China fortunes rise, despite sagging market share

Tim Cook on Television: Apple has a lot it can 'contribute to this space'

iPhone, iPad sales up, Macs fall as Apple sees record sales

Tim Cook discusses Apple earnings and more

Good profit margins, not growing market share is best for Apple ...

Join the PC World newsletter!

Error: Please check your email address.

Tags business issuesApple BusinessApple

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Karen Haslam

Macworld U.K.
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?