LinkedIn's SlideShare boosts analytics capabilities

People who share their presentations with hand-picked recipients can now track in detail their usage and engagement

SlideShare, a presentation-sharing site used primarily by professionals, has added a premium feature that lets members closely monitor usage of their presentations.

The detailed analytics data is intended to help presentation owners in their jobs, whether it is by fine-tuning sales efforts, sharpening marketing strategies or revising corporate training materials.

The new feature is called SendTracker and lets people share their presentations with hand-picked recipients via unique links that can be sent via email or through other methods, like social media direct messaging.

Once the recipients access the presentations by clicking on the links, SlideShare tracks and compiles a variety of engagement metrics, such as how much time each person spent looking at each slide and how many times they viewed the presentation.

"This feature can be broadly applicable," said Ross Mayfield, SlideShare's Director of Business Development.

For example, a salesperson can decide based on the analytics data when might be a good time to follow up with a prospect, while marketers could monitor whether employees are using outdated marketing material, he said. Educators and corporate trainers would use the data to tweak learning resources.

SendTracker is available at no extra cost to subscribers of SlideShare paid accounts -- called SlidePro -- which start at US$19 per month. However, SlideShare will let users of its free version try out SendTracker with one of their presentations. Members can only share presentations via SendTracker that they have uploaded to their documents library.

SlideShare, which was acquired last year by LinkedIn, boasts about 60 million monthly visitors who upload, share, review, rate and comment on presentations, documents, videos and webinars. Its users include the White House, NASA, the United Nations, IBM, Pfizer and McGraw-Hill.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the PC World newsletter!

Error: Please check your email address.

Tags SlideShareInternet-based applications and servicesapplicationsLinkedInsoftwarecollaborationinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?