Freshtel rolls out V2 network across Australia

Major R&D focus for last 12 months

ASX-listed Freshtel Holdings today unveiled its new telco-grade VoIP network.

The new V2 Voicedot network delivers enhanced scalability, reliability and security to provide the foundation for Freshtel to significantly grow its customer base and enhance product functionality. The network, known as V2, has been rolled out across Australia initially with the UK network soon to follow.

It replaces the existing infrastructure allowing Freshtel's Australian customers to make and receive voice calls over the Internet.

V2 has been Freshtel's major R&D focus over the last 12 months.

Peter Warner, Freshtel's acting CEO, said V2 is a critical piece of infrastructure which will become the technical platform for the company to grow into new markets and secure new whitelabel partners. "Scalability has been a central design feature, allowing Freshtel to cater for a rapid increase in our subscriber base, without disruption to service or the requirement for excessive capital expenditure to grow and maintain the network," Warner said. One of the key features of V2 is that it is a distributed style network, rather than one that relies on a centralised infrastructure; similar to the concept of grid computing.

The architecture also caters for the requirements of the mobile VoIP market. "V2 will enhance and extend the Voicedot compatibility that has always been a key feature of the Freshtel network," Warner said.

Voicedot technology bridges the networks used by Freshtel in Australia and its overseas markets, allowing the seamless interconnection of voice services across all compatible retailers and whitelabel partners. "The structure of the V2 network is such that it is deployed in pods, rather than operating as one large centralised network," he said.

"This significantly enhances Freshtel's ability to quickly deploy networks into new markets outside of the UK and Australia. "It will also give us a distinct advantage as we expand into the European Union, where we must comply with strict data retention laws that require all user data to be stored in the local jurisdiction.

"The V2 network gives us the ability to easily create a country-specific pod or network for each area we work in." V2 will also provide the foundation for Freshtel to enhance product functionality.

Freshtel will be rolling out new network features such as high definition sound, server based conferencing, mobile internet telephony applications, SME services, improved account management and reseller features. "Our customers already have access to one of the most reliable and high quality internet telephony networks in the country. What V2 does, though, is allow us to add new market leading functionality to our products," Warmer said.

"These features will make a real difference to our customers and showcase Freshtel's ability to innovate." The Freshtel V2 Voicedot network consists of core technologies developed internally at Freshtel, supported by the latest technology from Acme Packet, IBM, Sun, Oracle, Cisco and Juniper Networks. Freshtel Holdings Limited is an Australian Internet telephone technology company.

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Sandra Rossi

Computerworld

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