Facebook turns News Feed into 'personalised newspaper'

Facebook has announced a major overhaul to its News Feed

Facebook's new News Feed layout.

Facebook's new News Feed layout.

Millions around the world began their online day by checking out Facebook's News Feed. But what they see there is about to change. Facebook announced a major overhaul to the News Feed feature at a much-hyped press event at the social networking giant's headquarters.

Instead of offering users just one feed full of many types of content — photos, links, location check-ins, text updates, music listens, videos, and so on — Facebook now will feature multiple customisable feeds that present specialized posts.

"What we're trying to do is give everybody on the world their very own personalized daily newspaper," Facebook CEO Mark Zuckerberg said at Thursday's event.

And Facebook's new feeds will do that by parsing content on the social-networking service by type, source, and posting time.

Content by type and source

One of the new feeds includes only posts that include photos. Another feed features only content about music; links to songs and videos, tour dates, band recommendations from friends, and so forth. Another feed concerns itself with information about games solely from your gaming buddies.

In addition to the type of content, you can also customise feeds by source. Some of the new feeds are designed to let you see content from only a certain class of Facebook friend. An "all friends" feed presents all feeds from friends, in chronological order. A "close friends" feed gives you only content and recommendations from your inner circle.

A "following" feed will show you only posts from the pages that you follow as a fan. This feed might show news articles about an actor you like or stats from you favorite sports team.

Chronological feeds

If you're more concerned about late breaking news from your friends, you can use a "most recent" feed to give you only the latest feeds, in chronological order.

The regular News Feed that we're all used to will still be available, and likely the first thing users will look at — the front page of the newspaper, if you will. "The front page will probably be the one people look at most, but then they can dig into all these other news feeds," Zuckerberg said.

That main News Feed will continue to use the same complex algorithms used by Facebook to decide what content is featured prominently in the feed and which content shows up further down.

Of course, the name of the game here is time. Facebook wants to improve upon the average 22 minutes that people spend on its site each day. This could have a huge impact on how much advertising content Facebook can put in front of users, which would mean big dollars and big smiles for nervous Facebook investors.

The look of feeds

Zuckerberg said the new feed designs will be optimised for the mobile experience, and highly visual. "Almost 50 percent of the content in the average newsfeed is photos and other visual content," he added.

For instance, links to articles will include a larger thumbnail image, a longer summary, and the logo of the news source featured prominently. Location check-ins will include a map and more information about that particular place.

Facebook stresses that it wants the experience of using its site to be consistent, whether you're there on a phone, tablet, or PC. The same design and navigation tricks are being used for all versions of the site, mobile or not. Even little cosmetic things like colors and fonts will be the same across all user device types, Facebook says.

Facebook has tried offering specialised feed options at the top of its home page before, eventually abandoning those efforts for the most part. So why return to the theme now? Facebook says the reason is that more rich media content like photos have become a part of its social networking site, increasing the need to sort and organize all of that content.

The new designs start rolling out this week and they'll show up on all devices within the next few weeks.

Ross Catanzariti also contributed to this report.

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessocial networkingsocial mediainternetFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mark Sullivan

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?