Samsung targets growth with Galaxy S4 (+ 41 photos)

Claims Galaxy products continue to redefine what Australains want from their smart devices
Samsung Electronics Australia telecommunications vice-president, Tyler McGee, talks about the phone's features

Samsung Electronics Australia telecommunications vice-president, Tyler McGee, talks about the phone's features

  • Samsung Electronics Australia telecommunications vice-president, Tyler McGee, talks about the phone's features
  • Samsung's blue carpet walk to the launch
  • Everything was centred around the Galaxy S4
  • Everything was centred around the Galaxy S4
  • Consumers were encouraged to send in photos, which were displayed on the iconic Opera House in Sydney
  • Attendees at the launch
  • Attendees at the launch
  • Attendees at the launch
  • Attendees at the launch
  • Australian actor, Guy Edmonds, opens the launch
  • Australian actor, Guy Edmonds, opens the launch
  • Samsung Electronics Australia senior vice-president and managing director, S.R. Yoon, addresses the press and guests
  • Samsung Electronics Australia senior vice-president and managing director, S.R. Yoon, addresses the press and guests
  • Samsung Electronics Australia senior vice-president and managing director, S.R. Yoon, addresses the press and guests
  • Samsung Electronics Australia senior vice-president and managing director, S.R. Yoon, unveils the phone
  • Samsung Electronics Australia telecommunications vice-president, Tyler McGee, talks about the phone's features
  • Samsung Electronics Australia telecommunications vice-president, Tyler McGee (right), talks about the phone's features
  • Comparing the electric consumption of the Samsung Galaxy S3 and S4
  • Samsung Electronics Australia telecommunications vice-president, Tyler McGee, talks about the phone's features
  • Getting into some real-time feature tests
  • Samsung Electronics Australia also unveiled its newest tablet, the Samsung Galaxy Note 8.0
  • Samsung Electronics Australia also unveiled its newest tablet, the Samsung Galaxy Note 8.0
  • Unveiling the Samsung Galaxy S4
  • Attendees get a hands on experience with the mobile phone
  • Perspectives: The Samsung Galaxy S4
  • Perspectives: The Samsung Galaxy S4
  • Perspectives: The Samsung Galaxy S4
  • Perspectives: The Samsung Galaxy S4
  • Perspectives: The Samsung Galaxy S4
  • A range of new covers and accessories were introduced
  • Attendees get a hands on experience with the mobile phone
  • The Galaxy Studio set up at Sydney's Opera House
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range
  • The Galaxy Studio set up at Sydney's Opera House features some of its product range

Electronics vendor, Samsung Electronics, has unveiled its latest, highly-anticipated smartphone into the Australian market – the Samsung Galaxy S4 – and the company is expecting high growth rates with its introduction.

Samsung Electronics Australia senior vice-president and managing director, S.R. Yoon, said Samsung’s success follows its consumer adoption of its product range and the new phone will strengthen its leadership in the marketplace.

“Thanks to Australians falling in love with the Galaxy range, preference for Samsung continues to grow rapidly. We innovate with the consumer in mind and the Galaxy products continue to redefine what Australians want from their smart devices,” he said.

Yoon claimed the Samsung Galaxy S4 was made to be a consumer’s “life companion” and expects the new features added into it to significantly enhance their everyday mobile experiences.

Samsung Electronics Australia telecommunications vice-president, Tyler McGee, highlighted some of the smartphone’s features, which includes air view, air gesture, sound and shot, dual shot, drama shot, the s-translator, an upgraded Samsung Hub and group play.

McGee claimed the group play functionality, which allows photos, documents and music to be shared with up to eight Galaxy S4 phones, will be a key feature in tapping into the enterprise space.

“If you have a document that two people are working on, you both can look at the same document, make changes and share it,” he said.

McGee also unveiled two TV and video on demand services, via its WatchOn application, which will be available from July this year.

In addition, Samsung Electronics Australia has partnered with Foxtel to bring its Foxtel Go application to Samsung Android devices in June.

The Galaxy S4 comes in two shades, black mist and white frost.

It will be available for pre-order through Samsung's Experience Stores, and purchase from April 27 for $899. Additionally, it will be available through Telstra, Optus, Vodafone and Virgin Mobile on various contract plans from April 29.

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Topics: samsung, products, mobility, galaxy S4, mobile phones, smartphones, Samsung Electronics Australia, consumer
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