Compaq to rebrand Digital Unix

In a campaign which will see the rebranding of Digital Unix and the introduction of new Alpha-based server products, Compaq is aiming to be to the Unix market what it is to the Windows NT market, company officials have disclosed.

Compaq will launch the wide-ranging campaign in February to beef up sales of its high-end, 64-bit Alpha servers running the Digital Unix operating system.

The campaign is Compaq's latest effort to grow market share in Unix, which is the area of "strongest absolute growth," in terms of IT spending by corporations, according to Tom Yeates, Digital's business development manager for Open VMS in Europe. Unix worldwide is experiencing about 20 per cent growth in revenue, he said.

From February 1 on, all Digital Unix will be known as Compaq Tru64 Unix. Digital Unix is one of the operating systems that Compaq inherited when it completed its acquisition of Digital Equipment in June 1998. The brand, Compaq Tru64 Unix, will be extended to cover future server products, Yeates said.

As part of the strategy, Compaq is officially announcing the Alphaserver DS20, an "entry-level" Unix server that runs on the Alpha processor, but is priced less than $US20,000, according to Yeates. "We expect it to be used heavily as an entry-level intranet and Internet server," he said. Compaq quietly started shipping the product in December, and it is being used as an entry-level commercial server and as a technical server for mechanical modelling, said Yeates.

Moving from domination of the NT server field to lead the Unix field, as Compaq intends to do, won't produce a conflict in the sales pitch of the company, said Yeates. "We are selling with a consistent message. It's not one-size-fits-all," he explained. The same clients who are purchasing NT-based servers for some client and application servers are sticking with Unix for business-critical applications, Yeates said.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jana Sanchez

PC World

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest News Articles

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?