Pioneer launches car navigation with augmented reality, heads-up displays

The system also uses dash cams to share images of street conditions across Japan

Pioneer's new car navigation system includes a heads up display that mounts on the ceiling and uses a laser to project images that appear to hover over the road.

Pioneer's new car navigation system includes a heads up display that mounts on the ceiling and uses a laser to project images that appear to hover over the road.

Japan's Pioneer has launched a car navigation system that uses heads-up displays and virtual reality to guide drivers.

The system, which comes in various configurations and is priced at ¥340,000 (US$3,400) for a full setup, is part of the company's Cyber Navi line. A small screen is swapped for a car's sun visor to become the heads-up display, with a laser projecting driving instructions and maps that appear to float above the road about three meters away.

(Watch a YouTube video of the system in action in Tokyo.)

A camera mounted near the rear view mirror constantly scans the road ahead and feeds video to a traditional LCD screen mounted on the dashboard. The system overlays the video with graphics, using object recognition to detect and highlight the nearest vehicle ahead as well as upcoming street signs and traffic stops. The dashboard screen also points out landmarks such as restaurants and gas stations, highlighting buildings or adding large icons that float in the air.

Pioneer will also store still images snapped by the cameras as they pass through preset locations throughout the country. These can then be viewed by other drivers using the same system to check real-time traffic and road conditions. The preset locations will include notoriously crowded intersections, popular driving spots, and highway on-ramps and more will be added on an ad hoc basis to cover traffic jams and other occurrences.

Like other Japanese manufacturers, Pioneer is struggling to recover from big losses last year. The company has partnered with the country's largest mobile operator, NTT DoCoMo, to provide network and cloud services to its car navigation systems, as well as financial investment.

Car navigation systems are currently installed in about 40 percent of Japanese cars, and Pioneer is among the country's largest manufacturers. But it is struggling to compete with a surge in drivers that opt to use their GPS-equipped smartphones for navigation instead.

Pioneer does offer navigation systems that provide a touchscreen but rely on the network and processing power provided by smartphones. However, they are far less profitable for the company -- a typical version costs around just 15 percent of the latest Cyber Navi system.

Join the PC World newsletter!

Error: Please check your email address.

Tags Pioneerconsumer electronics

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?