Apple faces competition for iWatch trademark in Europe

Several E.U. companies have staked claims on the iWatch brand ahead of Apple

Apple will face competition in Europe for the "iWatch" trademark it has already filed for in Japan, Taiwan and Mexico, because other companies have already registered the name in relevant trademark categories.

A concept design of the Apple iWatch. (Image credit: FuseChicken.com)
A concept design of the Apple iWatch. (Image credit: FuseChicken.com)

Among them is Probendi, an Italian company that is also incorporated in the U.S, which in February 2009 registered the European trademark for iWatch with OHIM, the European Union agency responsible for registering trade marks and designs that are valid in all 28 countries of the E.U.

Probendi owns the word mark for "iWatch" and uses it for a mobile phone application that sends real-time audio, video and location data to an online emergency and security support system that can be used by emergency services, according to a brochure about the product. Daniele Di Salvo, Probendi's director, reached on Friday could not immediately comment on Apple's trademark filings.

That Probendi owns the word mark in the E.U. doesn't mean however that Apple cannot apply for a European "iWatch" trademark, said Margarita Garcia of OHIM's information center. "We are an administrative institution, we do not refuse applications," she said. "We cannot be a party in these battles."

According to an online description of OHIM's procedures, it is up to registrants to defend their trademarks, and for new applicants to demonstrate that already-registered trademarks are not being used.

The owner of a trademark has the obligation to ensure it is used and has to check if others in the same market are using the trademark, she said. When an application is filed for the same class of product, OHIM will send a letter to the trademark owner notifying that a similar trademark has been filed, after which the owner can file an opposition which will be reviewed by OHIM, she added.

In Probendi's case, the trademark is in class 9, which covers apparatus, instruments and media for recording, reproducing, carrying, storing, processing, manipulating, transmitting, broadcasting, retrieving and reproducing music, sounds, images, text, signals, software, information, data and code. It also covers software, instruments and apparatus for the location and navigation of vehicles and personnel; computer application software for mobile phones.

Whether an opposition succeeds depends on the arguments filed, Garcia said. "It is never, easy, it is never black and white," she said, adding that anyone can oppose a trademark application within three months after it is published.

Probendi is not the only company in Europe staking a claim on the iWatch name, though. AIO Distribution, a company from the U.K., also filed for a European registration of the trademark in Dec. 2012. In this case, AIO tried to register "iwatch", with a lower case w, in class 9 and also class 38, which covers mobile phones and communications by mobile phones.

AIO's trademark claim hasn't been registered yet though, and its application was opposed by the Vlaamse Media Maatschappij (Flemish Media Company, VMM), according to OHIM's records.

VMM has an online portal, iwatch.be, where content from the Flemish television channel VTM can be watched for a fee. The company has registered the "iWatch" trademark in Belgium, the Netherlands and Luxembourg, according to the records of the Benelux Office for Intellectual Property (BOIP), which covers the three countries.

A VMM spokeswoman reached on Friday declined to comment on Apple's trademark filings in other countries and wouldn't discuss the opposition of AIO's filing at the OHIM. The company doesn't discuss its strategies, she said.

AIO Distribution could not be reached for comment.

There is another iWatch trademark holder on record at the BOIP too. A private person from the Netherlands, Otto F. Weise, registered "iWatch", "iWatch Phone" and "iWatch Connect" in different categories according to BOIP records.

The trademark iWatch is registered in a category covering jewelry while iWatch Phone and iWatch Connect are registered in a category that among others covers cash registers, calculating machines and data processing equipment.

The situation is much the same in the U.K., where Probendi owns the trademark (because it has an E.U. trademark), records at the Intellectual Property Office (IPO) show. In the U.K., an application for "i_watch" from Turkey in the jewelry category is also pending.

In Germany, a visual iwatch trademark is registered by Matrix Security, records of the German Patent and Trademark Office (GPTO) showed. And in June, a Vanessa Hansen, applied for the German word mark "iWatch".

Apple did not respond to a request for comment.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Tags Appleconsumer electronicsintellectual propertyVlaamse Media MaatschappijlegalAIO DistributionaccessoriesProbendi

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Loek Essers

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?