Free beer anyone?

Users are asked to ring a number and are then forwarded several text messages containing questions, with three answers to choose from for each.

The project is the result of US-based marketing firm Agency.com teaming with UK brewer Interbrew to provide what they claim is the world's first real-time text messaging quiz across 500 pubs in the UK.

Once a player answers three consecutive questions correctly they will receive a special code. They can then present this code to bar staff who will verify it before handing over a pint of Heineken.

"Text message game prizes have to be immediate or massive. We are developing a system that allows real-time fulfilment for many small prizes," said Justin Moodie, European director of Agency.com.

Agency.com might get lucky with some of the country's biggest players. "Although we are not part of this scheme in theory, it seems a positive thing," said a Tesco spokesperson. "Anything [that] creates interaction between the store and the customer has to be beneficial."

So hold on to your mobile - before long hundreds of stores could be offering you the chance to win freebies, as well as bombarding you with text messages.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Wendy Brewer

PC World

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?