Yahoo Finance portal to get natural language searches

Yahoo on Monday said it will integrate natural language search functions into its Yahoo Finance portal site, aiming to give professional and personal investors easier access to site content and services.

Dubbed Finance Search, the new function taps natural language search technology from iPhrase Technologies Inc. to deliver features such as on-demand research and analysis, as well as the ability to pose search questions in conversational language.

The natural language capability is enabled by the iPhrase knowledge base that understands concepts and has been tuned to comprehend financial terms so users can articulate questions in a natural way.

The on-demand research feature can crawl a number of separate information stores to build a table on the fly comparing earnings, revenues, and profits from multiple companies, for example, officials said.

Whereas most search engines just convert search requests into keywords, which mostly generates irrelevant results, iPhrase technology can understand the intention behind the query and return the best possible answer, according to Eric Sall, senior vice president of marketing at iPhrase.

"The different presentation options that are determined on the fly based on a query allows easier access to buried content," Sall said.

A strong search engine with natural language functionality can parlay several benefits to a financial site, said Guy Creese, research director at Aberdeen Group Inc., in Boston.

"Especially with financial content, the questions can get pretty complicated and not easy to explain in one keyword," Creese said. The strength of iPhrase is its ability to find the portion of the site that has the information or fabricate a new page on the fly that contains the requested content.

Yahoo was interested in the iPhrase's One Step search capabilities because it would give site visitors expanded navigation tools to wade through the vast array of financial information, said Katie Jacob-Stanton, senior producer at Yahoo, in Sunnyvale, Calif.

"In finance there is so much information available, for specific industries as well as companies," Jacob-Stanton said. "We felt this would be a good tool to crawl though all our information and direct (users) to other places within Yahoo."

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Cathleen Moore

Computerworld
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?