Salesforce.com launches Sales Performance Accelerator

Promotional pricing is available for the combined CRM, performance management and B2B information suite

Salesforce.com is hoping customers will tap more pieces of its growing cloud software portfolio with a new product, Sales Performance Accelerator, that combines its CRM software with its Work.com performance management application as well as customer lead information from Data.com.

"We're basically trying to make every sales rep an A-player," with the combined package of applications, said Mark Woollen, vice president of product marketing, Sales Cloud.

Information from Salesforce.com's Data.com service can help increase the amount of "pipeline," or early-stage deals, salespeople have to work with, Woollen said.

Meanwhile, Work.com's Facebook-like software environment gives managers a way to provide their sales teams with better coaching, leading to more consistent "win rates," he said.

"One thing we find when we talk to sales organizations is that reps don't know why they won or lost a particular deal," said Nick Stein, senior director of marketing and communications.

While Salesforce.com customers were already able to purchase subscriptions for the three applications included in Sales Performance Accelerator, the points of integration have now been made much deeper, according to Stein and Woollen.

Salesforce.com is also offering a temporary break on pricing. For the next 90 days, Sales Performance Accelerator can be obtained for as little as US$90 per user per month. Pricing will start at $110 per user per month after the promotional period.

Early users of Sales Performance Accelerator include Enterasys and CareerBuilder, according to Salesforce.com.

Beyond an attempt to generate more revenue through attractive bundling, Sales Performance Accelerator also represents a return of focus by Salesforce.com to its core sales force automation software business.

Led by CEO Marc Benioff, of late the company's marketing efforts have focused on a theme of "customer companies," with Salesforce.com positioned as a purveyor of tools that can help businesses make stronger connections with their partners and customers.

Salesforce.com has also been spending big on acquisitions in order to enter adjacent product areas, such as marketing. It recently paid $2.5 billion to acquire marketing software vendor ExactTarget, with Benioff saying that marketing could end up being a $1 billion annual business for Salesforce.com.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Tags Internet-based applications and servicesapplicationsCustomer Relationship ManagementSalesforce.comsoftwareinternetcloud computing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?